





EXPLORE OUR SIGNATURE COLLECTION

Real People,
Real Reviews
“Ultimate explained all the 4C’s to us and spent an adequate amount of time answering all of questions and concerns. We just knew this was it and our search was over!”
SHOP BY RING STYLE
SKIP RETAIL & THIRD-PARTY MARKUPS
For 60 years we’ve provided natural and lab-grown diamonds to the world’s largest retailers and third-party platforms. Purchase straight from the source - that’s us - and access the best prices, guaranteed.
Five Star Reviews
Five Star Reviews
ULTIMATE TRANSPARENCY
You deserve radical transparency every step of the way. We’ll tell you everything the Diamond Industry doesn’t wnat you to know. “Trust Us” is a thing of the past - instead, let us show you how the diamond industry works, and why we’re the most cost efficient.

ULTIMATE TRANSPARENCY
You deserve radical transparency every step of the way. We’ll tell you everything the Diamond Industry doesn’t wnat you to know. “Trust Us” is a thing of the past - instead, let us show you how the diamond industry works, and why we’re the most cost efficient.


ONE OF A KIND. BY DESIGN.
Each and every piece we create at Ultimate is designed with a story in mind. Often times we take inspiration from the stories of our home, New York City, or the heritage of our family-owned business, and other times we take inspiration from our every day surroundings, such as the hidden expressions found in the details of art or architecture.
Most often, however, we create bespoke pieces that express your story, and use the beauty of design and the mastership of craft to bring your narrative to life. The result is a piece that is one-of-a-kind, authentic to you. It's crafted only once, and thus timeless in nature.
Whether it’s a ring, bracelet, necklace, or earrings, each design is thoughtful, distinctive, and most importantly, inspired by you.
1
IMAGINE YOUR PIECE
Browse our collection designs or share your ideas. For rings, begin with a diamond or a setting. For all jewelry, explore what’s available, or partner with our jewelry designers to create an entirely unique design
2
ALLOW US TO BRING IT TO LIFE
Most pieces are made to order and some only once. Each is carefully designed and hand-finished to your preferences. We'll share renderings, models, and more to ensure it's exactly how you imagine.
3
WEAR WHAT’S YOURS, AND ONLY YOURS
After renderings are approved, we'll begin to bring the piece into reality. The end result is jewelry made with intention, not pulled from a shelf. Each piece is crafted to reflect your story.

CONSULTATION
Try rings in-person. See diamonds up close and personal. Meet with our Diamond Specialists at our storefront in New York City's famous Diamond District.


CONSULTATION
Connect with our Diamond Specialists from anywhere. We’ll walk you through every detail, answer your questions, and show you our diamonds up close — just like you were in the showroom with us. BOOK APPOINTMENT
Contact Us
Contact us about anything related to our company or services.
We'll do our best to get back to you as soon as possible.
Ultimate Diamond
Stores
Hours:
- Mon - Fri: 11:00 AM - 6:30 PM
- Sat: 10:00 AM - 6:00 PM
- Sun: 10:00 AM - 5:00 PM